Our Vision and Values
Welcome to Twenty-Eight Minna (also known as 28 Minna), your go-to destination for refined and sophisticated jewelry. Founded in 2022 by Aminna “Minna” our store is dedicated to providing a wide range of jewelry pieces that will elevate any outfit.
At Twenty-Eight Minna, we understand that jewelry is more than just an accessory – it is a form of self-expression, a way to showcase your unique sense of style and personality. That's why our collections are always carefully curated to cater to every style and taste. From delicate necklaces and statement earrings to elegant bracelets, our store offers something for every style and occasion. Whether you are looking for a dainty piece to complement your everyday look, a bold statement piece to make a lasting impression or a sparkling piece to add a touch of glamour, our jewelry selection will not only enhance your outfit, but also make you feel confident, empowered, and effortlessly stylish.
What sets us apart is our commitment to quality and affordability. We believe that everyone deserves to look and feel their best without breaking the bank. That's why we carefully select our products to ensure they meet our high standards of craftsmanship and offer them at prices that won't empty your wallet.
Thank you for choosing Twenty-Eight Minna as your trusted source for stunning jewelry. We are committed to providing you with an exceptional shopping experience and helping you express your unique style. Explore our collections today and discover the perfect piece to enhance your personal style and elevate your look.
A Life Well-Lived
Living well does not just happen when you dress up for a special occasion, it happens during your every day and with everything you do. A life well-lived is one that is filled with purpose, meaning, and fulfillment. It's about pursuing what truly matters to you, embracing experiences that bring joy and growth, and making a positive impact on the world around you.
Twenty-Eight Minna focuses on helping you express yourself, boosting your confidence, and making you feel good about yourself. When you feel good about how you look, it impacts your interactions with others and your overall well-being, contributing to a sense of fulfillment and a well-lived life.
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Providing An Experience
From the curated and in-house designed jewelry pieces to the packaging, every aspect of Twenty-Eight Minna focuses on the details and providing an elevated experience for our customers.
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High Quality Standards
Each piece of Twenty-Eight Minna jewelry is made with non-toxic, hypoallergenic metals and high quality standards for jewelry that lasts.
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Making a Difference
A portion of every purchase from the Pink and Blue Collection at Twenty-Eight Minna will be donated to the Jack and Jill of America Foundation, which focuses on improving the lives of African-American children and families.
"Even for those who wield great power, life is brief. There is only one way to triumph over death, and that is by making our lives masterpieces." - Dan Brown
A Word From Minna
"Memento mori" is Latin for "remember you must die" and for years, served as a personal mantra. It reminds me that life is unpredictable and too short to push off pursuing dreams and aspirations, or to be unfulfilled. Frequently depicted by images of skulls, memento mori is a reminder to me to live my life in a manner that will make me happy, in the end.
When I was 28 years old several life events served to remind me of my once forgotten mantra and I founded Twenty-Eight Minna as a way to share it with others.
Born from the reminder to live every day to its fullest, Twenty-Eight Minna is a dream come true! And I hope our pieces help you live your life to its fullest!
- Memento mori
Minna