Our Brand Story
The Vision
Twenty-Eight Minna was created with a clear vision - to provide women with jewelry that doesn’t just look beautiful but also stands the test of their busy, multifaceted lives.
We believe that women deserve jewelry that enhances their confidence, feels comfortable, and can keep up with their everyday hustle, from work to family time to moments of self-care.
At Twenty-Eight Minna, we set out to redefine what affordable, high-quality jewelry means by offering hypoallergenic, life-proof pieces that you can count on. Jewelry that isn’t just an accessory but a reflection of your strength, style, and individuality.
The Journey
Twenty-Eight Minna's journey began with my own story. As a new mom navigating life during the pandemic, I struggled with a sense of losing myself in the midst of all the changes.
My body had transformed, time felt scarce, and I was caught up in the demands of motherhood and survival. Jewelry became my unexpected lifeline—a way to feel like me again. But finding pieces that were affordable, stylish, and safe for my skin was frustrating, especially with my nickel allergy.
So, at 28 years old, I decided to create the solution myself -
hypoallergenic, versatile jewelry for women like me who deserve
to feel confident and comfortable, without sacrificing style.
The Experience
At Twenty-Eight Minna, we do not just sell jewelry; we create an experience.
From the moment you open your package, you’re met with a luxurious unboxing designed to make you feel special. Each piece is carefully crafted to be hypoallergenic and life-proof - meaning it’s made to handle whatever your day throws at you, without tarnishing or irritating your skin. Whether you're heading to work, tackling a workout, or enjoying a night out,
Twenty-Eight Minna pieces are as versatile as you are, giving you the freedom to express yourself while feeling confident that your jewelry can keep up.
The Legacy
As Twenty-Eight Minna continues to grow, our goal remains simple: to become the go-to boutique for women seeking high-quality jewelry that fits seamlessly into their lives.
We want Twenty-Eight Minna to be the trusted name in women’s jewelry - offering timeless designs that remind women they are worthy of feeling elegant, empowered, and unstoppable, every day.
The Vision
Twenty-Eight Minna was created with a clear vision - to provide women with jewelry that doesn’t just look beautiful but also stands the test of their busy, multifaceted lives.
We believe that women deserve jewelry that enhances their confidence, feels comfortable, and can keep up with their everyday hustle, from work to family time to moments of self-care.
At Twenty-Eight Minna, we set out to redefine what affordable, high-quality jewelry means by offering hypoallergenic, life-proof pieces that you can count on. Jewelry that isn’t just an accessory but a reflection of your strength, style, and individuality.
The Journey
Twenty-Eight Minna's journey began with my own story. As a new mom navigating life during the pandemic, I struggled with a sense of losing myself in the midst of all the changes.
My body had transformed, time felt scarce, and I was caught up in the demands of motherhood and survival. Jewelry became my unexpected lifeline—a way to feel like me again. But finding pieces that were affordable, stylish, and safe for my skin was frustrating, especially with my nickel allergy.
So, at 28 years old, I decided to create the solution myself -
hypoallergenic, versatile jewelry for women like me who deserve
to feel confident and comfortable, without sacrificing style.
The Experience
At Twenty-Eight Minna, we do not just sell jewelry; we create an experience.
From the moment you open your package, you’re met with a luxurious unboxing designed to make you feel special. Each piece is carefully crafted to be hypoallergenic and life-proof - meaning it’s made to handle whatever your day throws at you, without tarnishing or irritating your skin. Whether you're heading to work, tackling a workout, or enjoying a night out,
Twenty-Eight Minna pieces are as versatile as you are, giving you the freedom to express yourself while feeling confident that your jewelry can keep up.
The Legacy
As Twenty-Eight Minna continues to grow, our goal remains simple: to become the go-to boutique for women seeking high-quality jewelry that fits seamlessly into their lives.
We want Twenty-Eight Minna to be the trusted name in women’s jewelry - offering timeless designs that remind women they are worthy of feeling elegant, empowered, and unstoppable, every day.
