Newsletters

The Problem With Traditional “Mom Jewelry” — And What Moms Actually Want

The Problem With Traditional “Mom Jewelry” — And What Moms Actually Want

For years, “mom jewelry” has meant one thing: pieces that celebrate the kids. Birthstones. Nameplates. Charms with tiny little dates stamped on them. And while those pieces are undeniably sentimental, they often miss something essential: They honor her children… but not her. Most moms don’t say this out loud, but they feel it.They love their kids deeply — and they also crave pieces that make them feel beautiful, expressive, and like a woman with her own identity… not just someone’s mom. It’s time to talk about why the traditional category doesn’t resonate the way it used to, and what modern moms are actually looking for today.

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The Problem With Traditional “Mom Jewelry” — And What Moms Actually Want
The Problem With Traditional “Mom Jewelry” — And What Moms Actually Want
For years, “mom jewelry” has meant one thing: pieces that celebrate the kids. Birthstones. Nameplates. Charms with tiny little dates stamped on them. And while those pieces are undeniably sentimental, they often miss something essential: They honor her children… but not her. Most moms don’t say this out loud, but they feel it.They love their kids deeply — and they also crave pieces that make them feel beautiful, expressive, and like a woman with her own identity… not just someone’s mom. It’s time to talk about why the traditional category doesn’t resonate the way it used to, and what modern moms are actually looking for today.
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November Newsletter: We are Thankful for You
November Newsletter: We are Thankful for You
As today is the day to show gratitude, I wanted to take a moment to say thank you. You have been a part of the Twenty-Eight Minna journey, and your support means everything to us. Whether you discovered a new favorite piece, shared your experience with friends, or simply followed along with our story, you have helped make Twenty-Eight Minna more than a jewelry brand - you have made it a community. This Thanksgiving, I hope you are surrounded by love, laughter, and cherished moments with those who matter the most.
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September Newsletter: It's Our 6 Month Anniversary
September Newsletter: It's Our 6 Month Anniversary
Twenty-Eight Minna is turning six months old this month!! And what an accomplishment this is!  When I officially launched Twenty-Eight Minna back in March I was extremely nervous. I spent two years preparing, researching, and vetting my manufacturers to make sure Twenty-Eight Minna would be everything I wanted it to be - a trusted brand for affordable luxury jewelry that is lifeproof.
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April Newsletter: Thank You for a Great Pop-Up!
April Newsletter: Thank You for a Great Pop-Up!
Twenty-Eight Minna started the month of April with a successful pop-up event!! We participated in the 2024 LadyLike PowHER Summit as a vendor at the Des Moines Marriott Downtown Hotel. LadyLike - established in 2017 - is an initiative to inspire and empower Black and African women in the Greater Des Moines Area while addressing the racial wealth gap through training, mentoring and entrepreneur support.
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August Newsletter: Did You See Twenty-Eight Minna on TV?!
August Newsletter: Did You See Twenty-Eight Minna on TV?!
In July, Twenty-Eight Minna had the pleasure of being featured on Des Moines KCCI News 8 as a part of their coverage of McKenzie Kerry, 2024 Miss Iowa USA. As an owner of a Black-owned, small business this was a HUGE opportunity for me to showcase my business and the luxury pieces Twenty-Eight Minna has to offer! If you did not get to see the featured story you can find it on our website here.  Watch Miss Iowa USA McKenzie Kerry compete for the 2024 Miss USA crown on the CW Network Sunday, August 4th at 8pm (ET).
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